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1. #MACBOOK PRO WINDOWS 10 BOOTCAMP CLAMSHELL HOW TO#
2. #MACBOOK PRO WINDOWS 10 BOOTCAMP CLAMSHELL PROFESSIONAL#

The non tech savvy customer is far more attractive to apple they’re seduced by the design more easily, they don’t have the skills to know how to move away from the apple ecosystems (appstore/itunes), and they’re prone to be a continuous stream of revenue in terms of apple care, and all sorts of support needs. And since I’m not vested in the apple ecosystem, they couldn’t care less about my type. But I do realize that I’m in the tiny minority of the market. And things like Ubuntu are at the “good enough” level, that I can simply get a nice specced thinkpad, and have a similar experience as with a macbook.įor me processor specs are important. And although OSX is nice, my development flow works under linux just fine. There’s little justification for me to buy a mac pro or a macbook pro, when I know damn well that I’m getting older processor tech for much higher prices than competitors. But Apple has consistently let me know I’m no longer a target for the past couple generations of their products, so my few dollars will go elsewhere. So guess which sector of the market he’s going to target. So he basically looks at the sales data and sees that for 1 apple device they sell to a techie, non tech literate consumers buy 99. I assume Cook is mainly a supply chain/marketing guy. But there’s already a generation of people out there that uses computing devices pervasively (laptops, tablets, phones, etc) on an hourly basis, and who have zero technical skills. That worked when computers were not commodities, and had a learning curve. scientists … And let consumers buy into the high bar that sets if they want to…

If I was leading apple my strategy would be to visibility target a demanding audience. A MacBook Pro is now simply what you buy if you’re in the Apple ecosystem and have a higher budget and expectations than the MacBook can fulfill. These are Apple’s premium laptops, its deluxe devices, but not in any meaningful way computers tailored for the pros. But the change with Apple’s 2016 generation of MacBook Pros is that those downsides have been amped up – more expensive and less compatible than ever before – to an extreme that exposes the fallacy of the continued use of the Pro moniker. Pros are smart with their tools and their money, after all. This should come as no surprise to those who’ve long perceived the Mac platform as inward-looking, limited in compatibility, and generally worse value for money than comparable Windows alternatives.

#MACBOOK PRO WINDOWS 10 BOOTCAMP CLAMSHELL PROFESSIONAL#

Many of us have been talking our way around this issue for the past week without directly confronting it, so I feel like now’s as good a time to address it as any: Apple’s new MacBook Pro laptops are not designed for professional use. Vlad Savov, the tech reporter with the most awesome name in the industry, hits some nails on their heads: